Sustainability

We try to withold the ethos of sustainability in various ways, like:

• Product: We try to use recycled and/or recyclable materials.
• Process: We try to use processes with least impact on environment. For example, we prefer dope dyed yarns over conventional dyed yarns or fabrics as far as possible. We encourage sourcing from Zero Liquid Discharge (ZLD) facilities.
• Packaging: We use packaging of recyclable plastics and paper. We have also designed packaging that may be re-used by a consumer many times before its disposal, without compromising on aesthetics.
• Logistics: We plan better optimized SKUs for ease of transportation and handling. This in turn reduces impact on environment due to our products’ logistics.